LUIGI Privacy Policy

Effective Date: December, 2025

This Privacy Policy explains how Luigi ("Luigi," "we," "us," or "our") collects, uses, tracks, and shares information when you visit or use our custom-built commerce website and related services (collectively, the "Services").

1) Information We Collect

A) Information You Provide

We collect information you provide directly, such as:

• Contact details: name, email, phone number, shipping/billing address
• Account details: username, password, and preferences
• Order details: items purchased, order history, returns/exchanges
• Payment information: we collect the information needed to process payments, but we do not store full payment card numbers (payment processing is handled by third-party payment processors)
• Customer support: messages, chat transcripts, and related communications
• Marketing preferences: email/SMS opt-ins and communication choices
• Age/eligibility confirmations: birthdate or "21+" confirmation (where required)

B) Information Collected Automatically (Tracking)

When you use the Services, we automatically collect:

• Device & network data: IP address, device identifiers, browser type, operating system
• Usage data: pages viewed, clicks, scrolls, time on site, referring/exit pages
• Approximate location: inferred from IP address (not precise GPS unless you enable it)
• Cookies & similar technologies: cookie IDs, advertising identifiers, and local storage/session data

C) Information From Third Parties

We may receive information from:

• Payment processors (payment status/confirmation)
• Shipping/logistics providers (delivery status)
• Analytics and advertising partners (performance and attribution data)
• Social platforms if you interact with our ads/pages or use social login (if offered)

2) How We Use Information

• Provide and operate the Services (accounts, checkout, fulfillment)
• Process payments, ship orders, and handle returns/exchanges
• Communicate with you (order updates, customer support)
• Personalize your experience (preferences and recommendations)
• Improve and secure the Services (fraud prevention, debugging, audits)
• Market and advertise Luigi (where permitted and subject to your choices)
• Comply with legal obligations and enforce our terms

3) How We Track You (Cookies, Pixels, Analytics)

We use cookies and similar technologies (e.g., pixels, SDKs, tags, and local storage) to:

• Keep you signed in and maintain shopping cart/session state
• Remember preferences (like language or region)
• Understand how visitors use our site (analytics)
• Measure ad performance and attribute purchases to campaigns
• Show you Luigi ads on other websites/apps (remarketing)

Types of tracking we may use:

• Strictly necessary cookies
• Analytics cookies
• Advertising/targeting cookies
• Functional cookies

4) When and With Whom We Share Information

A) Service Providers

We share information with vendors that help us run the Services, such as:

• Payment processors
• Hosting/infrastructure providers (servers, cloud, CDN)
• Order fulfillment and shipping providers
• Customer support tools
• Analytics providers
• Email/SMS and marketing platforms
• Security and fraud-prevention providers

B) Advertising & Marketing Partners

We may share certain identifiers and event data with advertising partners to measure performance, improve targeting, and run remarketing campaigns.

C) Affiliates & Business Transfers

If Luigi is involved in a merger, acquisition, reorganization, or asset sale, information may be transferred as part of that transaction.

D) Legal and Safety

We may disclose information if necessary to comply with law, respond to lawful requests, protect rights and safety, or prevent fraud and abuse.

E) With Your Consent

We may share information when you ask us to or consent.

5) Data Retention

We keep personal information only as long as reasonably necessary for the purposes described, including legal and fraud-prevention requirements.

6) Security

We use reasonable safeguards to protect personal information, but no security measure is perfect.

7) Your Choices (Opt-Outs and Controls)

A) Cookie Controls

You can adjust browser settings, use our cookie banner, or enable Global Privacy Control (where available).

B) Email Marketing

You can unsubscribe using the link in our emails.

C) SMS Marketing

Reply STOP to opt out (message and data rates may apply).

D) Targeted Advertising

You can opt out via device settings, industry tools, or any "Do Not Sell or Share" options we provide.

8) Children / Age Restrictions

Our Services are not intended for individuals under 21. We do not knowingly collect information from children.

9) California Residents (CCPA/CPRA)

You may have rights to access, delete, correct, or opt out of data sharing.

10) International Users

Your information may be processed in the United States or other countries with different laws.

11) Changes to This Policy

We may update this Privacy Policy from time to time and will update the Effective Date above.

12) Contact Us

Luigi

Email: privacy@luigi.com

Support: support@luigi.com